Most small and mid-size businesses have the vast majority of their resources focused on day-to-day delivery of their product/service. As a result, the resources to implement a major growth initiative may not exist. In that case, B3B Consulting offers temporary help to jump start the effort.
On the other hand, some companies have marketing, sales, technical and operational resources that can be assembled into a growth team. In this situation, B3B Consulting can serve as the project manager, if that is needed.
In all cases, B3B Consulting recommends that the CEO and senior executives meet as a Growth Council to oversee the work on a regular basis: at least monthly and usually more often.
Implementation can take many forms. In many cases, up front work to understand customer needs and trends is missing or incomplete. Similarly with a mapping of the companies strengths vs. its competitors.
In the case of a start-up, often a comprehensive business plan is incomplete or missing.
Many mid-size and virtually all small companies struggle with developing a new product, service or solution. This is an example where best practices yield results that are far superior to typical practice, even in large companies.