Consulting Services that focus on, and deliver, business growth
We know that at least a third of new companies don’t survive 2 years and that half or more of new products and services typically fail. Even two-thirds of fast growing companies on the Inc 5000 list shrink or disappear after 5 years.
But these poor results can be avoided by using proven ways to identify and unlock growth potential.
If your company is challenged by new products, rapidly changing markets or new competitors, we can help you find your growth path. For example, too many good ideas fail because they can’t be communicated and explained properly to customers and prospects. The two most common reasons are:
“We know what our customers (prospects) want”
“Our product (service, offer, solution) is better”
In the first case, the solution being offered has often not kept pace with changing customer expectations. It’s far too common for CEO’s and company executives to think they have what customers want when, in fact, they haven’t taken the time to dig into current and future customer expectations.
The second case is very common in technology firms and other companies led by engineers or operationally-focused executives. The product may in fact be better but if that can’t be communicated into customer language and benefits, the product will languish.
At B3B Consulting, we use a disciplined approach to solve these and other growth challenges.